If you’re running a business that sells online, or that depends in some other way on your interacting with and pitching to consumers online, it’s important to find ways to build trust with people in this format, so you can bring in more sales and make more money.
Since browsers and buyers can’t see products in person online, or get to speak with salespeople and business owners face-to-face, they have to take a leap of faith and put their trust in a business to commit to making a purchase. As such, to boost conversions, you have to find ways to showcase your venture as credible and trusted and your products or services as reliable and delivering results.
Going about this can certainly take a decent amount of time and effort, but you’ll find it’s all worth it in the long run when your sales and profits increase. Read on for some ways you can go about building more trust with consumers today.
Have an Excellent Website
One of the first main elements is having an excellent website. For customers to trust your business, your site needs to impress and look professional. People should get the impression that plenty of time, energy and care has gone into its design and upkeep. If they don’t, they’ll just click away and find another option.
To get people seeing your organization in a favorable light, ensure your website has branding that relates to that seen elsewhere. Stick with only a small range of colors, as too many can look gaudy and cheap. Plus, don’t let your pages become too cluttered. Steer clear of chucking in image after image and/or video after video, alongside huge blocks of text. Keep things simple and streamlined. Break text up into short, reader-friendly paragraphs, leave plenty of white space on pages, use a font that’s easy and large enough to read, and choose a select few graphics of good quality and related to the content on the page.
Another way to help consumers trust your online presence is to provide enough of the information they want to read. For people to be enticed to put orders in their basket and then to finalize transactions, they must feel safe and not have unanswered questions.
Write about your business, the people behind it, your products/services and shipping and returns processes in great detail. Think about the questions people ask regularly, and then answer these across the pages or in a special FAQ section on your website. In addition, make sure people can easily get in touch with you if they want to. Put your contact details on your website in a visible spot.
Choose a Solid Payment Processor
Next, since people won’t hand over their credit card details or other sensitive personal information if they don’t feel your website is safe, you must choose a solid payment processor that’s focused on security and keeping data away from hackers.
To accept credit cards, use a merchant services provider that has been around for a long time and is well-known and trusted, with a positive name that shoppers know. This will help to put them at ease ASAP. Also, choose a company that doesn’t store data or redirects consumers away from your website (redirections can make people fear they’re being scammed).
In addition, provide customers with plenty of choices when it comes to how they pay you. People are more likely to finalize a transaction if they can choose the payment type that suits them and feels comfortable. For example, accept credit and debit cards, PayPal, Apple Pay, gift cards, loyalty points, and direct debits if clients will have recurring (e.g. monthly) payments going through.
Display Various Credibility Markers
Another good way to build trust with shoppers, and thereby increase financial rewards, is to display various credibility markers online. People want to know that your business is real, rather than a dodgy site put up by hackers. As such, help them to see you’re legitimate by showcasing relevant logos, certifications, site seals, reviews, testimonials and the like.
For example, add graphics that show you’re a member of, deal with or utilize the programs or services of reputable organizations — like industry groups, SSL certificates, shopping associations, payment providers and more. For this, think about companies such as Visa, MasterCard, American Express, PayPal, eBay, Shopify, the Google Trusted Program, GeoTrust, Thawte, the Green Business Bureau, and the BBB Accredited Business group.
Make sure you also display feedback from happy customers. Showcase product reviews as well as testimonials about your business and team in general.